Latest Campaign
'Māori Killers'
'Māori Killers'
campaign launched in 2008 mocks the Tobacco Industry and its 'Killer' products.
The Tobacco Industry, that spawns these products, has
NO ACCOUNTABILITY
and takes
NO RESPONSIBILITY
for the
600
Māori out of
5000
New Zealanders that die each year.
The truth is that the industry has spent billions on developing a product that addicts and kills people for profit!
The
truth
is that the rich, wealthy, cold tobacco executives and their shareholders literally make a killing out of Māori smokers!
The truth is that the industry takes too many Māori to an early grave!
The
truth
is that the
'Māori Killers'
brand is being upfront and honest about the product than what you will ever see in stores near you!
As the line goes: "If it smells like, looks like, tastes like then it is a MĀORI KILLER!" There is no glamour behind tobacco products.
For further information go to the
'Resist'
website: www.resist.co.nz
Resources are available on request at no cost. Go to 'Contacts'
If it looks like exploitation, smells like exploitation then it is exploitation.
Previous Campaigns:
Endangered Species 2.0
Released in 2007 with obvious links to 'Endangered Species 1.0'
This campaign also introduced the 'Resist' website: www.resist.co.nz
Posters are available on request at no cost. Go to 'Contacts'
Endangered Species 1.0
The 'Endangered Species' campaign was launched in 2006.
The campaign that targeted the Tobacco Industry in an appealing, sophisticated and intellectual manner that is thought provoking and innovative.
Māori are the Native Species of Aotearoa-New Zealand and the people most affected by tobacco. ' Endangered Species ' seeks to show the contradiction between vibrant & beautiful Māori with tobacco use! This is the first campaign to introduce the term ' Tobacco Resistance Movement '.
Posters are available on request at no cost. Go to 'Contacts'
Māori Murder
'Māori Murder' launched in 2005 was the first campaign that targeted the ultimate culprit that effectively impedes Māori aspirations - the Tobacco Industry. 'Māori Murder' shifted the emphasis away from the smoker and towards the Tobacco Industry. The campaign is blunt and in your face - telling it as it really is. But underlining this message is the undeniable link between the Tobacco Industry and its exploitation of Māori through the use of cigarette cards circa 1920s. Exploitation that continues into the 21st Century in the form of Māori Mix cigarettes.