Campaigns

'Māori Killers' 

'Māori Killers' campaign launched in 2008 mocks the Tobacco Industry and its 'Killer' products.

The Tobacco Industry, that spawns these products, has NO ACCOUNTABILITY and takes NO RESPONSIBILITY for the 600 Māori out of  5000 New Zealanders that die each year.

The truth is that the industry has spent billions on developing a product that addicts and kills people for profit!

The truth is that the rich, wealthy, cold tobacco executives and their shareholders literally make a killing out of Māori smokers!

The truth is that the industry takes too many Māori to an early grave!

The truth is that the 'Māori Killers' brand is being upfront and honest about the product than what you will ever see in stores near you!

As the line goes: "If it smells like, looks like, tastes like then it is a MĀORI KILLER!" There is no glamour behind tobacco products.

If it looks like exploitation, smells like exploitation then it is exploitation.

Endangered Species 2.0

 

Released in 2007.  

Endangered Species

Launched in 2006.

Māori Murder

'Māori Murder' launched in 2005 was the first campaign that targeted the ultimate culprit that effectively impedes Māori aspirations - the Tobacco Industry. 'Māori Murder' shifted the emphasis away from the smoker and towards the Tobacco Industry. The campaign is blunt and in your face - telling it as it really is. But underlining this message is the undeniable link between the Tobacco Industry and its exploitation of Māori through the use of cigarette cards circa 1920s. Exploitation that continues into the 21st Century in the form of Māori Mix cigarettes.