" We don't smoke that shit, we just reserve the right to sell it to the young, the poor, the black, the stupid ."  -R J Reynolds Tobacco Executive

Latest research

There has been a marked drop in Māori smoking rates over the past 5 years. After years of 1 in 2 Māori smokers there is now a trend downwards towards 1 in 3 Māori smokers within both taiohi/youth and adult rates.

Māori are joining the tobacco resistance movement every second, minute, hour, day, month and year!

Māori smoking prevalence rates:

 

The rate for Māori overall: 45.8%,  Female 50.6%,  Male 40.7%.

Reference: Ministry of Health, 'New Zealand Tobacco Use Survey 2006. 2007.


Taiohi Māori

Ngā kōtiro mā (Female):



Reference: ASH Survey 2007

Ngā tāne mā (Male):

Reference: ASH Survey 2007

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